An initial public offering (IPO) marks the beginning of a company's long-term relationship with investors, analysts and media, and it is crucial to make a good first impression.
In a capital market where there is intense competition for attention, delivering a compelling investment story to the target audience at the right time is the key to a successful IPO. We collaborate with a client company’s senior management and their advisors on positioning the company as a solid and competitive player in its industry, and ensure the work is done to advantage before the audience of the international investment community and media. We assist our clients in conveying a clear investment rationale, an understandable business model and a trustworthy image of a management team to investors and media.
To make a transaction successful, companies have to effectively and accurately convey its views and key messages to all the stakeholders, including customers, shareholders, regulators, employees and local communities through publicity campaigns and influential media. Effective communication with them will enable you to ease concerns and enlist their support.
As more and more companies are expanding their businesses globally through cross-border mergers and acquisitions, such deals are increasingly subject to scrutiny of regulators, international media and investment community. To smooth over possible obstacles, iPR Ogilvy helps companies enlist the key stakeholders’ support for the deals through transaction communications. The process includes developing the right positioning and key message, communicating the rationale and benefits of the transactions to the target audience, and preparing and coaching company spokespeople. We also advise on regulatory issues, assist our clients in planning for contingencies and monitor the media coverage.
An effective investor relations program raises awareness among investors and analysts while enhancing credibility. Skillful execution will result in a higher valuation, and will reduce cost of capital.
iPR Ogilvy provides strategic guidance and counsel on how to develop a compelling investment story and how to communicate it to the target audience in a forthright, convincing manner. Specific activities include:
