In today’s complex global business environment, crises and emergency situations are all too common. iPR Ogilvy advises on measures to prevent their occurrence and at the same time helps its clients establish a mechanism to mitigate their impact on the companies’ reputation.
Forewarned is forearmed. We work with our clients to overhaul their companies to identify areas which are vulnerable to crisis. iPR Ogilvy starts with a risk audit, and then develops a crisis management manual for the client company’s staff to follow. It also trains spokespeople and establishes an early warning system to detect rumors and issues in the media. With the right preparation, most crises can be mitigated and in some cases prevented.